You send text messages, you write emails, and you post on social media.
Global literacy has increased to over 85% from about 40% in 1960. Collectively, the world writes (and reads) more than ever before.
So why should you outsource content writing?
If you’ve already been writing your own marketing content for a while, you’ll know some of the answers to that question in your heart.
Professional writing that achieves goals and moves people to action is hard work. It’s rewarding, wonderful, strong-coffee-requiring, “honey-come-to-bed”-”okay,- just-a-few-more-paragraphs” work.
A multifaceted team of dedicated, focused writing experts all around you can make your life easier and your business marketing more effective.
You know what they say – it takes a village. Or, in our case, a few highly-skilled creatives.
Outsourcing to a content writing team can help you grow your business without wearing yourself out.
Humanizing brands, leveraging customer data, and leaning on the top social media plans are among the hottest trends in marketing today. Outsourcing content writing can help any business optimize its marketing efforts by making branded content regular and focused.
Have you ever asked a friend to design a flier or business card for your company? Compare the results to the time when you gave the same task to a professional graphic designer.
Even when the friend has impressive skills and has somehow acquired more design software than any one person could reasonably use in a lifetime, professional experience and expertise can take your idea and give it the polish it needs to turn heads.
Bear in mind that content writing is not a one-off business card design. Content writing is an endurance event that requires showing up day after day, week after week. This level of strategy, productivity, and creativity demands dedication, skill, and stamina. It’s not a sprint; it’s a marathon.
Writing is on the list of things that your business can outsource to save time and money. When you outsource, you acknowledge that communicating your brand messages to leads and customers is a necessary task that deserves to be done to a high standard, on time, every time.
We can see you’re busy. Let us help.
Working with a content writing team is frequently a relationship that develops over time. While you can often enjoy an initial spark when you find the right team, that spark will typically grow as your association becomes an increasingly synergistic partnership.
Another way to illustrate the difference between DIY content writing and outsourcing to a content writing team is to think about that game at fairgrounds that invites you to hit a light punch bag as hard as you can.
A DIY content writer is like a kid who thinks they’re going to knock the bag off the hook the first time they swing at it.
It makes a pretty good sound and their parents are super impressed, but there’s no prize.
Everyone pats them on the back, and they go play the dodgems.
A professional boxer, however, has had years of training from teams of coaches and battle experience in the ring.
They know that a strike starts with the feet, travels through the legs and hips, and whips the entire body.
When they hit that thing, they not only win a toy for the kid on the dodgems, but they set a new park record.
Excellent content writing teams draw on their clients’ expert knowledge and understanding of their industry. They combine this with their many years of training, experience, and expertise to develop content that hits harder than George Foreman.
It’s not all write write write. Writing involves masses of thinking, planning, and strategy. Yeap, more work. But a content writing team knows it has to invest time and calories in understanding the needs of clients and their audiences.
Ideas are at the heart of excellent content writing.
Effective marketing ideas aren’t plucked out of the air. They are developed based on knowledge of the industry, marketing techniques, current internet marketing trends, and — most important of all — customers.
Some of the best ideas for content occur during the content creation process itself. Sometimes, businesses should use those ideas. Other times, they shouldn’t. A content writing team can help make those decisions for the benefit of the brand.
You can be too close to your business to write the most effective content for it.
Taking a step back can give you clarity and help you see the bigger picture regarding your business, its position in the market, and how to use content to serve your customers most effectively.
A content marketing team can help provide a vantage point that clarifies the path ahead.
You’re in the thick(et)* of it. We can see the forest despite all the trees.
*Bad puns not necessarily included in the service.
Being an expert writer requires:
You can list all those again and keep reaching into the skill bag for the many talents offered by editors, marketers, and project managers comprising a robust content creation team.
The best content teams have writers from varied backgrounds. This helps them match their writers to the needs of their businesses.
Whether you require technical writing, legal expertise, or travel experience, writing ability is only one part of the puzzle. Writers with varied backgrounds, cultures, experiences, and interests can bring a wealth of passion, depth, and expertise to a client’s content creation.
“Editing” within our content creation teams, for instance, comprises different kinds of editing, including:
Experienced editors will frequently do all of these tasks without worrying about what they’re called. While the different styles of editing have a tendency to overlap, the overarching goal is always to help the work achieve its goals.
This is our content lead, Anastasija, sans cat. She is one of the nit-picky editors that won’t allow the tongue in our (collective? ew) cheek to get in the way of the message. But she’ll also make sure the message reserves room for our expression.
An editor is not just a second brain or pair of eyes to catch typos and errors. They are integral to ideation, fact-checking, keeping content focused, and, in many cases, making adjustments and recommendations that vastly improve the work.
An editor might do anything from fixing capitalization issues to reworking entire sections. Furthermore, vitally, they take writing out of a vacuum, allowing blog posts to live, breathe, and grow.
Getting all this done to a schedule doesn’t happen by chance. Project managers are indispensable for keeping a content schedule on schedule.
Someone’s got to do it. If you’re doing your own content, that’s you. It’s worth being honest about how well you will be able to keep your content train running if you’re not only driving the train, changing the signals, maintaining the track, and checking tickets, but also ensuring that the train is on time.
While writing about your industry can be fun, leaning on our content team removes the stress of the constant, consistent, quality production necessary to optimize your digital marketing.
Our content team offers:
Our writers use their exceptional talents, backgrounds, expertise, and empathy to assume your business’s voice and deliver unique, original content your customers will love.
Want to grow your business? We can help.
Written by Dean Edwards
Dean lives in Southern France but was born in the UK, where he studied business and IT, and earned a degree in Writing. When he’s not creating content, he’s writing fiction, making music, and practicing martial arts. This is part bio and part affirmation.
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