What Makes Good Writing?
This is a million-dollar question – quite literally, in many cases, as websites, marketing teams, and media outlets will spend a great deal of time and money on crafting high-quality, memorable written content. But pinning down exactly what makes good writing can be elusive. What is it exactly that makes the critical difference between good […]
3 Content Brief Templates & Examples to Help You Order Great Articles
Clients often ask us “do you have an example of a good content brief template I can use?” The thing is, there’s no one-size-fits-all solution. There are numerous ways to write a content brief and the format you choose will be based on the goals of your content and the audience it targets. To assist […]
5 Key Steps to Creating an Effective Content Calendar
Creating your very first editorial calendar can be challenging and time-consuming, but once you get the hang of it, you’ll want to execute every content marketing project with the help of a detailed, professionally-made schedule, regardless of its size and complexity. Here’s how you can build an effective content calendar that will streamline your content […]
What Is a Content Calendar and Why Should You Build One?
In today’s extremely dynamic digital marketing world, timing can mean the difference between success and failure. Having a well-designed content calendar in place will help and motivate you to produce and publish high-quality content on a regular basis. If you’ve read our quality vs. quantity piece, you already know that maintaining a balance between top-grade […]
What Does a Professional Content Writer Do?
Everyone is a content creator nowadays! It’s a great time to be alive! But there are more ways than one to interpret the term ‘content writer’. Sure, lots of people can come up with a witty caption or express their personal feelings and beliefs eloquently in a post, but that doesn’t mean everyone has the […]
How We Manage a Team of Over 30, Remotely, in Any Timezone
Here at Writer & Co, we work to create high-quality content for the needs of our clients. To this end, we have a sizable team of skilled content writers currently working at our agency. And our team is constantly expanding — we regularly hire new amazing talent! We find all this talent from all around […]
Quality vs. Quantity in Content Marketing
You must have heard a million little times by now that quality should always be valued more than quantity. But what you might not have heard yet is that quantity has a quality all of its own. Granted, this pearl of wisdom has been mainly used in and attributed to military and geopolitical matters (suggesting […]
Content Development: The Road to Content Marketing Success
There are a few digital marketing solutions that call for spontaneity, but content writing is definitely not one of them. Success in content marketing requires a long-term framework, in-depth research, and meticulous planning. This is why you need a high-quality and efficient content development plan. What Is Content Development and Why Is It Important? Content […]
What Is Content Writing and Why Do You Need It?
Despite what the content production practices of many companies and organizations suggest, content writing is so much more than pumping out blog posts and articles. When quality and quantity are present, content writing provides both existing and potential customers with immense value in the form of unique, reliable, and easy-to-understand solutions to common problems or […]