Despite what the content production practices of many companies and organizations suggest, content writing is so much more than pumping out blog posts and articles. When quality and quantity are present, content writing provides both existing and potential customers with immense value in the form of unique, reliable, and easy-to-understand solutions to common problems or up-to-date info on certain industry trends. This, in turn, boosts web traffic, lead generation, and brand reputation.
The technical definition is that “content writing is the process of planning, writing, and editing web content” in various formats, including blog posts, articles, email newsletters, video scripts and descriptions, and web page copy. This is usually done with specific digital marketing goals in mind.
Beyond the technical, content writing is a powerful way of telling your story, an invaluable opportunity to evoke intense emotions in your customers, emotions they’ll eventually start associating with your brand, and a huge step towards building a loyal online community.
The COVID-19 pandemic has reinforced a simple but increasingly important truth ─ having an online presence in the 21st century is an absolute must. Both websites and social media accounts have proven to be extremely useful in reaching out and communicating with target audiences
as well as gaining control over how a brand is perceived. But how is that done, exactly? Via content writing, of course.
Incorporating content writing into your marketing strategy will allow you to reap many benefits. Here are some of the key ones:
As you can see, content writing isn’t mindlessly producing and distributing content online. Creating great content requires a lot of research, planning, and high-quality writing, which is why it shouldn’t be taken lightly.
Although you can technically come up with a content strategy and develop a content roadmap yourself, hiring or outsourcing professionals to do the job for you (under your direct supervision, of course) is a much smarter option. Here’s why:
The short answer is: not fast. But you don’t want the short answer because it oversimplifies things. The reality is that you may need to wait at least six months before you register an increase in your website traffic, email subscriptions, brand recognition, and other key content marketing metrics, but that doesn’t mean that content writing doesn’t work. It simply means it takes time to arrive at the desired results. If you happen to remember the fable, the tortoise wins the race.
What’s important to keep in mind here is that the success of your content writing efforts will depend greatly on your business model, the industry you’re a part of, and your goals and strategies. Producing outstanding content on a regular basis is what will help you reap the benefits of content writing in the long run. Speaking of which…
This might sound like a snippet from one of Elon Musk’s tweets, but that doesn’t make it any less true. Cryptocurrencies, online shopping, and, of course, digital communication are all proof that we are transferring a large chunk of our lives into the Internet realm. But content writing isn’t just an obvious way of keeping up with the times; it’s a golden opportunity to reach potential customers from all around the world and grow your business.
More than 25 years ago, Bill Gates predicted that content will reign supreme, saying “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. … Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products—a marketplace of content.” Studies show that the man knew exactly what he was talking about. Google loves content, and so do people.
If you are ready to seize this exciting growth opportunity and stop letting your competitors answer your customers’ online queries, get your unique content plan started today!
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