Uncategorized - Writer & Co

Building a Personal Brand: Marketing Prerequisite or Faux Friendship?

There are two main types of people reading this right now. Those who have taken their eye off Instagram because they feel they could be squeezing more out of it. And those in the fetal position. In an attempt to be authentic, I’ve got to tell you that I started writing this in the fetal […]

8 Ways to Make Readers Feel Important in Your Newsletter

Let’s face it: whether in business or in our daily lives, everything boils down to connecting with others and fostering healthy relationships. Digital marketing is not exempt from this rule, since none of your readers want to feel like mere leads. Businesses must find ways to engage their audiences beyond the superficial connections offered by […]

What Is a Product Comparison Page and Why You Need One

Amongst other things, and some would argue primarily, the internet is a gigantic marketplace. It’s filled to the brim with brands, each insisting that their products and services are the finest in their respective fields. Therein lies the burden of choice. Like a kid in a candy store allowed to choose only one item, how […]

“I’m Not Just a Snippet”: How to Save Your Pages from the Zero-Click Search

The clickless search— a not-so-silent threat to your website’s click-through rate. This SERP feature implemented by Google in 2019 has had businesses and website owners crying bloody horror, and for good reason. Now, users don’t even have to click on a specific link to get the information they searched for, which may be great for […]

Writing Insights: A Q&A with Philip Charter, Writing Coach and Author

When you come across a page that’s fun, you bookmark. When you come across a page that’s resourceful, you bookmark. When you come across a page that’s both, you definitely bookmark. Or follow, connect, like – whatever button appears nearest to your cursor. That’s (sort of) how I came across Philip Charter, English writing coach, […]

Content Marketing: “Planting Trees” in Advertising

They say good things come to those who wait, and brands looking to build their audience are not exempt from this. Content marketing is a great long-lasting way to generate leads, connect with the audience, boost brand awareness and loyalty, and gain new customers. Still, these great benefits don’t just happen overnight. Think of it […]

Content Isn’t Just for Marketing, It’s for the Entire Journey

Content is the ultimate driving force of the internet. It’s, at the risk of sounding too obvious, the reason why people go on the internet in the first place. Businesses can leverage online content in many ways – like to promote their brand, draw in leads, inform consumers, and boost their SEO. However, David Beebe […]

Newsletters & Email Marketing for Customer Retention

Not only do newsletters deliver fantastic ROI (3600%) but they are also excellent for customer retention. Whether long or short, frequent or not-as-frequent, opinionated or factual, a customized newsletter speaks in the voice your audience wants to hear and broadens its space in the market, building brand recognition and community. This post will look at […]