Content Marketing - Writer & Co

The Evolution of Blogging: A Brief History

Most customers expect brands to maintain a presence online. For many people and businesses, that means blogging. Businesses often leap into blogging because they’ve heard it’s the thing to do. When it’s time to grow up, they get married, have kids, raise some farm animals, and start a blog. Most marketers agree that blogging is […]

11 Tips for Writing Content from a Fiction Author

One of the best writing tips I received was from author, speaker, and podcaster Joanna Penn: take advice from people who are successful in their field. While I’m not attending any movie premieres for adaptations of my fiction, I do write stories that stay with people. I get occasional (what my wife and I call) […]

Why Outsourcing to a Content Writing Team Will Help You Grow

You send text messages, you write emails, and you post on social media. Global literacy has increased to over 85% from about 40% in 1960. Collectively, the world writes (and reads) more than ever before. So why should you outsource content writing? If you’ve already been writing your own marketing content for a while, you’ll […]

Building a Personal Brand: Marketing Prerequisite or Faux Friendship?

There are two main types of people reading this right now. Those who have taken their eye off Instagram because they feel they could be squeezing more out of it. And those in the fetal position. In an attempt to be authentic, I’ve got to tell you that I started writing this in the fetal […]

8 Ways to Make Readers Feel Important in Your Newsletter

Let’s face it: whether in business or in our daily lives, everything boils down to connecting with others and fostering healthy relationships. Digital marketing is not exempt from this rule, since none of your readers want to feel like mere leads. Businesses must find ways to engage their audiences beyond the superficial connections offered by […]

What Is a Product Comparison Page and Why You Need One

Amongst other things, and some would argue primarily, the internet is a gigantic marketplace. It’s filled to the brim with brands, each insisting that their products and services are the finest in their respective fields. Therein lies the burden of choice. Like a kid in a candy store allowed to choose only one item, how […]

“I’m Not Just a Snippet”: How to Save Your Pages from the Zero-Click Search

The clickless search— a not-so-silent threat to your website’s click-through rate. This SERP feature implemented by Google in 2019 has had businesses and website owners crying bloody horror, and for good reason. Now, users don’t even have to click on a specific link to get the information they searched for, which may be great for […]

What I Learned About Content Writing from the Fashion Industry

Okay, you may be confused already. What on earth could content writing have to do with the fashion industry? Аs someone who has worked in both fields, I have a lot to share about the parallels between them. Once I’ve made my case you’ll see what I mean! You may even start drawing some parallels […]

Google’s Spicy Algorithm Updates Explained

The way that Google ranks content has shaped the internet, dramatically affecting the way people create and consume content. Personally, I can’t think about high-ranking content without thinking about Fred, which is not only the name of the Google algorithm update rolled out on March 7, 2017, but also the name of my primary school […]

Pros and Cons of AI in the Content Writing Industry

There’s a lot of noise about artificial intelligence at the moment. That’s normal. It affects a lot of people. Most of us are going to lose our jobs. And then it’s going to kill us. Yes, in that order. More seriously though, we must think about the wider ramifications of artificial intelligence. Let’s start with […]

What It Means to Be a Thought Leader

To be a thought leader, you’ll need the following four things: Your experience Your expertise Your unique perspective An ability to communicate your experience, expertise, and unique perspective Being a thought leader goes a step beyond “being an authority.” If you are a thought leader, you are an authority in your field AND everyone knows […]

The Realities of Being a Content Writer (That Clients Never Knew)

As far back as I can remember, I always wanted to be a content writer. Personal experience That’s not just an excuse to reference a favourite 90s gangster movie. Thanks to an observant teacher (thank you, Mr. Evans), I really did discover early on that I found writing a bit easier and a lot more […]

How You Can Benefit From Content Writing Services

You’ve equipped your business with the necessary elements for success. You have an amazing product or service, a beautifully designed website, an interested target audience, and perhaps even a dedicated team. It looks as if you’ve got everything down pat, but something is missing. Growing organic traffic, search engine placement, audience engagement, new leads, and […]

3 Content Brief Templates & Examples to Help You Order Great Articles

Clients often ask us “do you have an example of a good content brief template I can use?” The thing is, there’s no one-size-fits-all solution. There are numerous ways to write a content brief and the format you choose will be based on the goals of your content and the audience it targets. To assist […]

5 Key Steps to Creating an Effective Content Calendar

Creating your very first editorial calendar can be challenging and time-consuming, but once you get the hang of it, you’ll want to execute every content marketing project with the help of a detailed, professionally-made schedule, regardless of its size and complexity. Here’s how you can build an effective content calendar that will streamline your content […]

What Is a Content Calendar and Why Should You Build One?

In today’s extremely dynamic digital marketing world, timing can mean the difference between success and failure. Having a well-designed content calendar in place will help and motivate you to produce and publish high-quality content on a regular basis. If you’ve read our quality vs. quantity piece, you already know that maintaining a balance between top-grade […]

Quality vs. Quantity in Content Marketing

You must have heard a million little times by now that quality should always be valued more than quantity. But what you might not have heard yet is that quantity has a quality all of its own. Granted, this pearl of wisdom has been mainly used in and attributed to military and geopolitical matters (suggesting […]

Content Development: The Road to Content Marketing Success

There are a few digital marketing solutions that call for spontaneity, but content writing is definitely not one of them. Success in content marketing requires a long-term framework, in-depth research, and meticulous planning. This is why you need a high-quality and efficient content development plan. What Is Content Development and Why Is It Important? Content […]

What Is Content Writing and Why Do You Need It?

Despite what the content production practices of many companies and organizations suggest, content writing is so much more than pumping out blog posts and articles. When quality and quantity are present, content writing provides both existing and potential customers with immense value in the form of unique, reliable, and easy-to-understand solutions to common problems or […]