Blog - Writer & Co

3 Content Brief Templates & Examples to Help You Order Great Articles

Clients often ask us “do you have an example of a good content brief template I can use?” The thing is, there’s no one-size-fits-all solution. There are numerous ways to write a content brief and the format you choose will be based on the goals of your content and the audience it targets. To assist […]

5 Key Steps to Creating an Effective Content Calendar

Creating your very first editorial calendar can be challenging and time-consuming, but once you get the hang of it, you’ll want to execute every content marketing project with the help of a detailed, professionally-made schedule, regardless of its size and complexity. Here’s how you can build an effective content calendar that will streamline your content […]

What Is a Content Calendar and Why Should You Build One?

In today’s extremely dynamic digital marketing world, timing can mean the difference between success and failure. Having a well-designed content calendar in place will help and motivate you to produce and publish high-quality content on a regular basis. If you’ve read our quality vs. quantity piece, you already know that maintaining a balance between top-grade […]

Quality vs. Quantity in Content Marketing

You must have heard a million little times by now that quality should always be valued more than quantity. But what you might not have heard yet is that quantity has a quality all of its own. Granted, this pearl of wisdom has been mainly used in and attributed to military and geopolitical matters (suggesting […]

Content Development: The Road to Content Marketing Success

There are a few digital marketing solutions that call for spontaneity, but content writing is definitely not one of them. Success in content marketing requires a long-term framework, in-depth research, and meticulous planning. This is why you need a high-quality and efficient content development plan. What Is Content Development and Why Is It Important? Content […]

What Is Content Writing and Why Do You Need It?

Despite what the content production practices of many companies and organizations suggest, content writing is so much more than pumping out blog posts and articles. When quality and quantity are present, content writing provides both existing and potential customers with immense value in the form of unique, reliable, and easy-to-understand solutions to common problems or […]